New York Islanders 1995-6
‘Before the 1995–96 season, Maloney fired Henning and named Mike Milbury head coach. The same year, the Isles’ attempt at updating their look resulted in the unveiling of a logo depicting a fisherman holding a hockey stick. The logo was a marketing disaster; the reaction among the fan base was so negative that management announced it would revert back to the original logo as soon as league rules allowed them to do so. The traditional logo returned as part of 1996-97’s third jersey, and then became the main jersey the following year. From time to time, Rangers fans have mocked the Isles with chants of “we want fishsticks,” a reference to the way the logo resembled the Gorton’s fisherman.’ (source)
